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With the rise of digitalisation in the media industry, traditional data collection methods like mail surveys have been replaced. The media industry now aims to track user interactions and build profiles for more detailed and extensive analysis. The data collected becomes isolated and inaccessible across different departments or systems within the sector. This fragmentation of data hinders a comprehensive understanding of audience behaviour and limits the ability to leverage data for targeted marketing and content strategies. Another challenge is data standardisation, which arises due to the diverse sources and formats from which media data is collected, making it difficult to integrate and analyse it effectively.

The European Media Data Space aims to explore media trends and analyse their potential impact on three media sectors; audiovisual, video games, and news media, providing market overviews and emerging production and consumption patterns across the EU. Initiatives like TEMS (Trusted European Media Data Space) build a resilient data-driven ecosystem in the media sector by integrating concrete use cases, which define the governance and business models. For instance, use cases such as DMO for fact-checking and news content, Marketplaces for content and service syndication, and DRIVE for collecting, sharing, and analysing media trend data.

The Media Industry is increasingly dependent on digital data, which challenges effective data utilisation. The media organisation can overcome this by adopting the iSHARE Trust Framework, which enables seamless data integration across different departments and systems. iSHARE Foundation’s legal and functional interoperability ensures data shared within the media ecosystem is reliable and compliant with industry standards. This enables a comprehensive understanding of audience behaviour, which is crucial for targeted marketing in the industry.

Discover how organisations in the Media Sector can potentially benefit from the implementation of the iSHARE Trust Framework.

Ready to take the next step and become part of the data-sharing landscape as an iSHARE Member?